Barter
Generates New Customers
Allowing you to expand your market and maintain your cash paying customers.
This is incremental business – customers who bypass competing businesses
to do business with you.
Barter
Conserves Cash and Increases Profits (expanded
explanation)
Barter creates new customers because buyers are motivated to pay with
their products or services and save cash. Simply put – if you had
to purchase a copier for £1000 – what would you rather do? Write a
cheque or pay with an equal amount of your product/service at its
normal selling price to a new customer? Most businesses prefer to
trade and conserve cash.
Barter
Moves Excess Inventory
Retailers: Retailers must keep their inventory moving. Each season,
customers shop for the most current merchandise. CBB will bring you
buyers to move excess inventory, eliminating the advertising costs
and heavy discounting otherwise needed to accomplish this.
Manufacturers/Wholesalers
We can coordinate the selling of your surplus inventory, while
helping you obtain the best possible prices for your products. We
negotiate for you to receive either the going price in the marketplace
or at least your full normal selling price to distributors. This allows
you to maintain your current pricing integrity as well as upgrading
your return on investment.
Increase
Productivity by Filling Downtime and Unused Capacity
Service Business: Increase billable hours! If you
are not at 100% capacity twelve months a year and can handle new customers,
we can help you fill your idle time with new business opportunities.
And now you will have trade pounds to purchase what you need.
Hotels: Suppose you have 10 vacant rooms at £100 a night and
you need a new brochure for £1000. Barter provides a way for you to
buy your brochure, fill your rooms (at your cost on the rooms) and
maintain your cash.
Manufacturers: If you are currently operating at 90% capacity,
going to 93% changes very little in the cost of production. Wouldn’t
it make sense to take on a new barter customer to cover the cost of
next year’s product catalogue?
Networking
Expands Your Customer Base:
Barter customers will bring you all of the cash referrals that your
present clients bring. You will gain new cash paying customers too
- as long as you give your barter customers the same great services
and pricing as you offer everyone else.
